tag:blogger.com,1999:blog-32516736.post1701484590342810807..comments2024-02-26T22:31:02.623-05:00Comments on Finding Beauty in Ephemera: PRDMC - News That Isn'tRalph Graveshttp://www.blogger.com/profile/14758413012114957573noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-32516736.post-26755738991917318142009-07-11T09:33:08.374-04:002009-07-11T09:33:08.374-04:00Matt:
You're right -- the population's so...Matt:<br /><br />You're right -- the population's somewhat self-selecting because it was an online-only survey. It would be helpful to have additional information to determine the mix of Internet- vs. non-Internet-users in audience mix. <br /><br />40% podcast consumption sounds great, but if it's 40% of 5% of your audience, then you may want to reconsider how you allocate your resources (I think the actual number's probably much higher).<br /><br />Of course the other component is age. Technology usage skews younger. But eventually your older audience won't be around. So at what point do you start reaching out to your next generation of listeners by going to where they are?<br /><br />Commercial radio still hasn't figured it out, and judging by the state of the big radio companies, it might already be too late.Ralph Graveshttps://www.blogger.com/profile/14758413012114957573noreply@blogger.comtag:blogger.com,1999:blog-32516736.post-11144976242240154992009-07-09T10:25:49.617-04:002009-07-09T10:25:49.617-04:00Good discussion and information here -- thanks Ral...Good discussion and information here -- thanks Ralph and Matt.<br /><br />David Srebnik<br />www.virtuosovoices.orgDavid Srebnikhttp://www.virtuosovoices.orgnoreply@blogger.comtag:blogger.com,1999:blog-32516736.post-24440807946227099562009-07-09T10:16:14.857-04:002009-07-09T10:16:14.857-04:00I attended the same session and also found it to c...I attended the same session and also found it to contain interesting and valuable information. At the very least, it once again hammered home all of the things many stations should be focusing their limited resources on, but are not. <br /><br />One interesting thing to note is a bias (it may be slight, but worth noting) in the sampling methodology. If I remember correctly all surveys / responses were handled via email (or some type of online form). This means that anyone who participated was at least somewhat predisposed to use these forms of technology already. <br /><br />I could see this skewing some of the results (the technology adoption pyramid charts for example), especially in the older populations. Although, I think I read something that seniors are the fastest growing population for technologies like web and email, I’m still curious to see how the results would change it if was compared to a different survey methodology (each of which would also include their own inherent biases).Matt Albertsonhttp://www.mattalbertson.comnoreply@blogger.com