tag:blogger.com,1999:blog-32516736.post2412858425197620549..comments2024-02-26T22:31:02.623-05:00Comments on Finding Beauty in Ephemera: Barnes & Noblise ObligeRalph Graveshttp://www.blogger.com/profile/14758413012114957573noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-32516736.post-34495638623505878022007-01-03T04:59:00.000-05:002007-01-03T04:59:00.000-05:00I used to be product manager for a small classical...I used to be product manager for a small classical record label, and the sales patterns were the same (as was our treatment from the major chains).<br /><br />The intitial release generated the most orders, and therefore timing was critical. Reorders never equalled the quantity of the intial buy-ins.<br /><br />It's unlikely Cedar Creek Press has the deep pockets to buy endcaps at B&N, or do any of the other things the big publishing houses can do to get a book before the public (and even the majors devote the bulk of their promotional budget to only a fraction of their releases).<br /><br />Which brings me back to my original point, and your conclusion. Thank goodness for word of mouth and Amazon. At the record label we had to fight (in those pre-Internet days) to get at least one copy of every release into every store in the chain to have even a hope of getting the right exposure.<br /><br />Most copies went unsold, and soon came back like the tide -- copies we had to pay to press up in the first place. And for some of the chains, the boxes returned *unopened* from their distribution centers. The product never made it into the stores.<br /><br />If we could have sold directly to the public over the Internet, we could have sold more copies with lower print runs. We would not have had to absorb the expense of shipping out cartons of product that would eventually be returned, nor the expense of refurbishing returned product for resale.<br /><br />The label might not have gone out of business. We had a loyal customer base, thanks to word of mouth. If only there'd been an Amazon.com in 1997...<br /><br /> - RalphRalph Graveshttps://www.blogger.com/profile/14758413012114957573noreply@blogger.comtag:blogger.com,1999:blog-32516736.post-83796104076462160772007-01-03T00:30:00.000-05:002007-01-03T00:30:00.000-05:00"Barnes & Noble confirms they can and will order W...<i>"Barnes & Noble confirms they can and will order WHITE LIES for any reader who asks at any B & N store.</i><br /><br />I think it's called: <i>stocked as 'Print On Demand'.</i> Or similar to that. Which means nothing on the shelves in the store, stocked only for each guaranteed sale (customer request). <br /><br />And <a href="http://the-unmutual.blogspot.com/2006/12/ignoble-white-lies.html">your initial response</a> on not finding the book on store shelves is pretty typical of most potential buyers.<br /><br /><i>It can, though, show the difficulties of a large retailer trying to match swift changes in the market.</i><br /><br />I don't think that is the case. If there is any fault to be found it is as much with the publisher's marketing department as it is with the retailer.<br /><br />Small presses and first time authors usually get shafted when it comes to getting floor/shelf space in a bookstore, especially with giants like B&N. Unless there is a strong marketing campaign behind the book.<br /><br />The first print run is usually the best opportunity to generate the bulk sales numbers, and the release date probably should have been timed to happen at the same time as or just after any press or media attention for the book. Any orders after the first run are usually smaller.<br /><br />Now if it gets made into a film, or the author's next book hits like Da Vinci Code, or Oprah chooses it for her book club, then there's another chance to generate sales.<br /><br />It's both sad and irritating that a lot of quality material doesn't get the attention it deserves. Fortunately there's still word of mouth and Amazon.Kempishttps://www.blogger.com/profile/02292307956262893209noreply@blogger.com