"Podcasting is personal radio -- the kind that the industry flirted with early in its history and has abandoned today... The difference between radio's version of podcasting and the one I think would provide numerous revenue streams to broadcast owners is the ability to make podcasting a franchise.
Radio missed the podcasting revolution because it doesn't know how to make each podcast a franchise -- funded by revenue derived in ancillary ways (not commercials) and grown by viral social networking tools."
Monday, May 04, 2009
Radio/Podcasting -- Not quite the same, Part 2
Shortly after I shared Mark Ramsey's comments about commercial radio and their mishandling of podcasting, Jerry Del Colliano offered up another viewpoint on his blog Inside Music Media. In his post, "7 Trends Radio Missed" he has this to say: