WJMA -- Frozen in Time

After an extensive examination of our local radio station's website (and some concrete suggestions on how to fix it), I promised to keep checking WJMAfm.com from time to time to see if anything changed. Since their headline news seemed frozen on November 9, I've made the ninth day of the month the time to officially revisit the site and report on any changes.

So far, nothing. The DJ profile page is still under construction, they're still looking for someone to "oversee" production, and there's still no news at all.

Mark Ramsey's current posting at Hear 2.0 expresses his frustration at commercial radio's inability to adapt to the new realities of media.

The crisis in our industry, radio, is that we are so ridiculously narrow about our potentialities.
But were we looking the other way when every other form of media exploded into every conceivable distribution channel and dimension (including satellite radio)? Were we looking the other way when we dragged our feet on streaming? Were we looking the other way when we nixed any Internet investments unless they could be liquidated on day one? Were we looking the other way as we celebrated radio's new status as a "reach medium" at exactly the time advertisers are moving away from reach and towards accountability? Were we looking the other way as we chose to consolidate our way out of trouble and fire our way out of red ink?
Why do we keep looking the other way?

Unfortunately, Piedmont Communications proves his point.

We'll see if the WJMA website continues to "blink 12:00" on February 9. Or if they finally looked this way.

- Ralph