"Podcasting is personal radio -- the kind that the industry flirted with early in its history and has abandoned today... The difference between radio's version of podcasting and the one I think would provide numerous revenue streams to broadcast owners is the ability to make podcasting a franchise.
Radio missed the podcasting revolution because it doesn't know how to make each podcast a franchise -- funded by revenue derived in ancillary ways (not commercials) and grown by viral social networking tools."
And that's been my point with the WJMA News podcasts. They're not repurposed for the new format. There's no on-air promotion (at least that I've heard). There's no branding. Missed opportunities all around.
- Ralph
Day 30 of the WJMA Podwatch.
- Ralph
Day 30 of the WJMA Podwatch.
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