The story arc that began in The Phantom comic strip November 7, 2016, had an introduction by Lee Falk. Writer Tony DePaul and artist Paul Ryan have used this device before -- having the creator of the comic strip stepping in address the reader (see: The Phantom Insider).
It's not something DePaul and Ryan do every time a new story starts. An introduction by Falk usually adds significance to the upcoming story. In this case, Orson Burley (in a nod to Orson Wells), is about to cross paths with the Phantom.
He wants to create a commemorative stamp for what he sees as a fictional figure. Everyone tells him it's a bad idea, but he eventually has to meet the Phantom himself before he abandons the project.
This isn't a run-of-the-mill story, hence the introduction by Falk. Just another reason for me to keep reading.