Wednesday, November 14, 2007

White Lies and the Social Network

I haven't talked about Sarah Honenberger and her book "White Lies" for a while, but she recently sent me an update, by way of a comment to one of our posts. The post talked about how online video clips can greatly expand audiences by making the content available for people to discover and watch on demand.

Honenberger sent the link to just such a clip. It's an interview she did at the Blue Ridge Regional Library in Henrico County, Virginia.

So now Honenberger's visit to the library extends far beyond the small number of people who had the opportunity to see her there.

Honenberger's experience in Internet marketing grows over the past year or so. We've had a number of conversations both online and off about blogs, websites and so on -- and her comment shows how much she's learned.

Rather than waiting for people to stumble across her interview, she posted the URL in our comments (and I'm assuming in other blogs as well). I'm sharing it as well, and I'm sure others will, too. She's using the social aspect of the Internet to get the word out.

And Honenberger's even working on a MySpace page. When it's ready, she can count on at least one friend request.

- Ralph

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