White Lies and the Social Network

I haven't talked about Sarah Honenberger and her book "White Lies" for a while, but she recently sent me an update, by way of a comment to one of our posts. The post talked about how online video clips can greatly expand audiences by making the content available for people to discover and watch on demand.

Honenberger sent the link to just such a clip. It's an interview she did at the Blue Ridge Regional Library in Henrico County, Virginia.

Click To Play

So now Honenberger's visit to the library extends far beyond the small number of people who had the opportunity to see her there.

Honenberger's experience in Internet marketing grows over the past year or so. We've had a number of conversations both online and off about blogs, websites and so on -- and her comment shows how much she's learned.

Rather than waiting for people to stumble across her interview, she posted the URL in our comments (and I'm assuming in other blogs as well). I'm sharing it as well, and I'm sure others will, too. She's using the social aspect of the Internet to get the word out.

And Honenberger's even working on a MySpace page. When it's ready, she can count on at least one friend request.

- Ralph

Waltzing Cowboys and the Social Media Dance

Sarah Honenberger's latest novel, "Waltzing Cowboys," has already received several good reviews. But this post isn't about the book (several copies of which sit wrapped under our tree, awaiting Christmas morning).

Rather, it's about the growth of the author. You may recall when I started blogging about Honenberger, her first novel "White Lies" had just been published by Cedar Creek Press. She was still something of an Internet novice, and her website (started primarily to support the book) was a little sparse.

Well, two print runs and a new novel later, things are radically different. Her website has plenty of information about "Waltzing Cowboys," including an excerpt and talking points for book clubs (now that's proactive marketing).

In one of my earlier posts, I mentioned that she was working on a MySpace page. She completed it, (although it's suffering from a little neglect, just like mine). But in the meantime, Honenberger's expanded more fully into the world of social media. You can find her on Twitter, FaceBook, Gather, and LinkedIn, just to name a few.

Barnes & Noble has the book for sale, and it looks like the entire stock Amazon.com got in is almost gone (better hurry).

Bottom line: Sarah Honenberger's clearly learned how to connect directly with her readers. And through social networking, the people her readers are connected to can discover her work. After all -- aren't you more likely to try an author your friend likes than one you don't know much about?

One of the most important elements of storytelling is character growth. In this case, it's the author who's growing in social media sophistication. It's not over yet, but I'm liking the direction of the story arc.

- Ralph

Day 183 of the WJMA Web Watch. (Good thing Honenberger's success doesn't depend on local radio coverage.)

Television's White Lies

At first blush, this will seem to be a post of only local interest -- but it doesn't have to be.

Sarah Honenberger, the author of "White Lies," will be appearing on WTVR, Channel 6 in Richmond, Virginia. She'll be a guest on "Virginia This Morning," on Monday, January 22. In olden days, only those who actually tuned in at 10 AM would see Honenberger -- a vanishingly small percentage of people. The publicity boost for her book would be welcome, but minimal.

But as anyone who's visited YouTube.com knows, things that happen on local television can now be viewed by anyone in the world. What does that mean for a small publishing house trying to get the word out?

Consider: if WTVR posts the video to thier website, or perhaps allow it to be posted on YouTube, Honenberger could link to it from her site. All of a sudden a five-minute piece that would have vanished into the air becomes something that folks can view again and again, garnering a much larger number of viewers potentially from anywhere in the world. And they can watch it next week, next month or even next year -- whenever they discover and want to know more about "White Lies."

A YouTube posting can be great publicity not only for Honenberger, but for WTVR as well. KZSW, a small local station in Temecula, California is now regularly posting local news segments on YouTube. They understand the potential of this new media stream. Does WTVR?

- Ralph

Local, but not necessarily Yokel

I was looking through the comments fields, and ran across one that I thought needed some clarification.

In my post "Television's White Lies," I expressed the hope that Sarah Honenberger's inteview on WTVR in Richmond would be posted on YouTube. The author left a comment about the post.

YouTube has copyright issues for most television stations, so the video can't be posted there. Should be on the readwhitelies.com website in a week or so. Media coverage for a book is absolutely crucial to spread the word, no matter the size of the publisher. Increasingly authors are having to do their own promotion.

Amen to that -- increasingly creative artists have to do their own promotion, and fortunately the Internet makes it easier to connect with their core audiences, but it's still a labor-intensive process. We'll explore that concept later.

But the comment kind of misses my point. The WTVR program "Virginia This Morning" was locally produced, so the content was under copyright to the station. If it had been a national program, then it would have been the network's call to post it or not. But since the interview was material owned by WTVR, they had the right to post it (or not) as they chose.

And they missed an opportunity by not doing so. As it was, a few thousand saw the interview when it was aired, and that was the end of it. If WTVR had posted the segment to YouTube, then Sarah Honenberger could have linked to it from her site -- and visitors across the country would have seen it, and become aware of WTVR. Fans of Honenberger would have something to link to on their respective blogs and/or sites, and so on.

This raises the profile of the station nationally. Artists, actors, writers and others with a national reputation on publicity tours become interested in the station, as an interview will not only help them locally, but gain them a wider audience through YouTube.

As the stature of the guests rise, so does the audience for "Virginia This Morning." And bigger audience means heftier ad rates.

Now not every segment of "Virginia This Morning" should be posted. The person talking about the local 5k run, for example, wouldn't be a good post. But interviews that would be of interest to people outside the Richmond area would be. And I don't think it would be that difficult to each day look over the scheduled guests for that edition of the show and decide which segments should be posted. An intern could handle the edits, convert the video files and upload the segments. There could even be credits attached that could drive traffic to the WTVR website. And higher web traffic can also mean higher ad revenues.

There are some WTVR posts on YouTube, but it looks like few actually come from the station. Artists aren't the only ones who need to do a little self-promotion. WTVR missed a chance to reach a wider audience. And perhaps a chance to monetize that opportunity.

- Ralph

Reviewing White Lies

It's been a while since I've talked about Sarah Honenberger's book, "White Lies." When last I talked to the author (who was doing some touring for the book), it had just about sold through its first pressing, and a second printing seemed like a distinct possibility.

I finished reading "White Lies" a month ago, and it was a great experience. I pretty much read the last third non-stop, wanting to know what happened next.

Its a different kind of book than I normally read (my wife says that's an improvement). While some of the publicity and the reviews may suggest its a story about the coverups surrounding children damaged by manditory immunization, it's not the primary thrust of the narrative. This isn't the "Pelican Brief."

The book concerns itself with the mother of one such victim, and how her story impacts the life of her lawyer. "White Lies" traces the development of these two women, their relationship and how they change as the case moves its way through court.

Honenberger is an effective storyteller, writing with transparent prose. This keeps things moving along. The narrative efficiently says what it needs to, packing a great deal of information into very brief chapters.

The author draws on her experience as a practicing attorney to make the courtroom scenes realistic and believable. She also effectively explains in layman's terms the problems and legal concepts behind the lawsuit that drives the story.

If I have one complaint, it's that I felt the story ended about a chapter too soon. There's a compelling subplot involving the lawyer's son that gets resolved offstage in the epilogue. I really wanted to know more firsthand details about how he and his family resolved his conflict.

If you're looking for a story that rips the lid off the immunization coverup, then you need to keep looking. But if you want an examination of the personal cost of this, and how it impacts the lives of a family and community, then I highly recommend "White Lies."

And that's the truth.

- Ralph

"White Lies" revisited

Sarah Collins Honenberger left a nice comment on my recent post titled “Publishing Pariah.” As you’ll see in her comments, she felt the title was a little off-putting. I assured her (and you, gentle reader), that it wasn’t a characterization of either her or her publisher, but rather where I believe independent publishers stood in the eyes of bookstore chain buyers.

To test my premise, I visited the websites of the three major bookstore chains.

Borders.com had the title available for sale on their site, and it was easy to find.

Barnes & Noble had a listing for the title as well. But you couldn't purchase it there. According to the site, "A new copy is not available from Barnes & Noble.com at this time."

Walden Books had “White Lies” available for sale on their site -- but only because they pull their website content from Amazon.com.

So one chain has “White Lies” for sale; another doesn’t. And a third has it only because it was already available on Amazon.com.

If we were to search for the latest John Grisham tome, would the results be the same?

I’ll swing by the Charlottesville Barnes & Noble tomorrow and see if I can find “White Lies” in the store. And while we're at it, let’s try for a little interactivity. If you happen to go into a bookstore anywhere anytime soon, look for “White Lies.” Post a comment to the blog and let us know what happened.

- Ralph

IgNoble "White Lies"

As promised, I visited the Charlottesville Barnes & Noble, hoping the biggest book store in the town might have Sarah Honenberger's novel "White Lies."

I first looked in the rack for local writers. Sorry, only coffee table books with pretty pictures of the Blue Ridge and/or Monticello seemed to be available. There was a big cardboard display for John Grisham, but it wasn't any where near the local section.

I then trolled the shelves, and came up empty.

The help desk was slammed, and with the limited time I had available, I couldn't wait for assistance. Perhaps "White Lies" could be special-ordered, but I doubt it. I suspect that both the stores and website are pulling from the same inventory, so if it isn't available in one, it isn't in the other.

Your milage may vary, so if you have success ordering the book from Barnes & Noble, please leave a comment on this post. I'd like to know!

- Ralph

Publishing Pariah

In olden times (actually, just a few years ago), most people didn’t consider someone an author until a major publishing house put out their book. You could self-publish, but hardly anyone took the resulting tome seriously -- and if you came out on a small press you could expect to have copies in some specialty stores, but almost nothing on the shelves of the major booksellers.

Recently I went to a book-signing in Orange for a friend of ours. Sally Honenberger has been writing for some time, and her first novel “White Lies” came out November 30.

While this book is being brought out by a small publisher, there’s a good chance it will find its audience. Why? The Internet.

In the bad old days an author with a small publishing house could expect to sell a modest number of copies (with more than a few to friends and family), but that would be it. Chain bookstores only order from distributors, and distributors only carry the offerings of the established publishers. And there was very little possibility of creating any kind of a buzz. At major papers editorial space is tight, and the big releases from major publishers usually get that space.

So Cedar Creek has put out Sally's book, and she’s established a presence online. “White Lies” is available at the world’s largest bookstore -- Amazon.com. There’s a dedicated website for the author, with excerpts from the novel and some of her other writings – as well as a blog. The Amazon page already has some reviews – watch for more as the book starts selling. Expect to see some conversations started on her blog as well.

In the past, only the folks in Orange would have known about Sally’s book. Not now. Google her name, and you can quickly find out more about her and what she's doing. For example, you’ll see that she’s slated to be a panelist at the next Virginia Festival of the Book. Anyone in the world can discover Sally, read an excerpt of her book, and order a copy if they want to read the rest. More importantly, they can also leave feedback, write thier own reviews and participate in conversations with the author.

I’ve watched the traffic to our blog grow steadily over the months as more folks discover it, and I expect something similar to happen with “White Lies.”

Granted, this kind of gradual grassroots growth is nothing compared to the big push a publishing house could give it, but that's OK. "White Lies" is a book that -- through the Internet -- has the potential to reach all of its audience.

- Ralph

Barnes & Noblise Oblige

We received another comment from Sarah Honenberger for our post "Ignoble White Lies." According to Sally,

"Barnes & Noble confirms they can and will order WHITE LIES for any reader who asks at any B & N store. It's in their warehouse (they're actually on their second order from publisher's distributor), but they won't stock it right now. They will have it in Charlottesville store for the February 21 author's talk and reading."

Of course any additional distribution is always good news (especially for smaller publishers), but I'd like to take a closer look -- and not to knock Barnes & Noble (although creating the headlines has been fun). It can, though, show the difficulties of a large retailer trying to match swift changes in the market.

First off, the book was released on November 30. On the second of January I get word through Sally's post that B&N is finally "officially" carrying it. Well, there goes the holiday buying season.

Secondly, B&N says they'll order the book for any reader who comes in and asks for it. So.... you can't find it on the shelves, but if you know the title and author, you can order it at the help desk. Well, if you know title and author, why not order it online? I suspect most already have.

Thirdly, the Charlottesville store will have copies in for the author's reading on February 21. But apparently not one second sooner than they have to (at least that's the way I read it).

B&N seems to be doing the absolute bare minimum they can with this book. And that's the point. Even with their whole-hearted support, "White Lies" probably won't do the numbers of "Hannibal Rising" for B&N. The big retailers can only put their support behind the big titles -- which is why the Internet is good news for authors and readers alike. B&N isn't the bad guy here. They're just too big to react quickly or appropriately.

The Charlottesville Barnes & Noble won't have Sally's book in stock for another full month -- at which time Amazon will have enjoyed three months of healthy sales. And that's what this post is really about.

- Ralph

BTW: Ken brought up an interesting point. I haven't had a chance to check local bookstores. If any reader goes to the New Dominion Bookstore or the University Bookstore in Charlottesville, please let us know in a post if "White Lies" was in stock.