What Plays in Peoria

It's not just me. Other people -- even some within the industry -- have figured out what's wrong with commercial radio, and what needs to happen next.

I recently ran across a Peoria Journal-Star article by Steve Tarter profiling radio personality David Manning. Manning's a long-time radio veteran currently managing four stations for Independence Media. His take on the current situation?

"If people want nonstop music, they'll find it. What they can't get from their iPod is local weather, news and updates on area activities."

In other words, local programming. And when asked about the radio/Internet interface?

"Radio has never been able to generate revenue off the Internet. It's still a programming tool. We've got to figure out a way to tap into it locally."

Local content again.

So it's not just me. Even some people inside the industry get it. And Manning's take on HD Radio, the savior of the industry?

"I don't think it's something that's needed. I think sometimes you can offer too much of a menu."

'Nuff said. Who needs Clear Channel when you've got someone with clear vision?

- Ralph

Day 197 of the WJMA Web Watch. (Don't know if they're still big HD Radio supporters or not -- they never mention it on air.)