No matter where you lived in the country, the Santa Fe warbonnet graphic was a familiar sight on toy trains. |
Many tin toy trains were marked "Santa Fe," because the distinctive red-and-silver warbonnet livery was so striking.
Mobilgas and Shell show up frequently on Japanese tin toy gas trucks and toy train rolling stock. But those were international companies with a presence in Japan, and so would have been familiar to Japanese toy designers.
I first wondered if Linemar was creating specialized vehicles for promotional use -- or at least regional sales -- when I discovered their Potomac Electric Power Company(PEPCO) truck in the corporate colors (Collecting -- and collecting information 5). A recent purchase of a Bond Bread truck, also in prototypical colors seemed to confirm this idea.
It would be a simple thing for Marx to contact these companies (or be contacted by them) to create these promotional vehicles, and then have the work done in Japan for a fraction of the price it would cost Marx to produce them in the states. Here's a gallery of the Line Mar 3" vehicles that seem to fit this pattern. What do you think? (click on images to enlarge)
Linemar Coca-Cola Truck |
Linemar RCA Service Van |
Linemar NYC Fire Department |
Linemar Bond Bread van (Eastern Seaboard-based baking company) |
Linemar General Electric Courier |
Linemar Central Coke and Coal Co. Dump Truck Kansas/Missouri-based coal company) |
Linemar Potomac Electric Power Company Service Truck (Washington, DC regional power company) |
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