A recent article in Podcasting News caught my eye. It ponders the decline of satellite radio as a result of increased podcast listening. As someone who's worked in the field of both commercial and public radio for sometime, I've been following the upheavals in the industry with some interest. I think the audience is settling into new listening habits, and it might be a bit soon to predict with absolute certainty how it's going to end up.
Reading the article did make me rethink my own listening habits. I've never subscribed to satellite radio, but I do subscribe to a fair amount of podcasts -- more than a fair amount. I had been vaguely aware that I was listening to less radio during my 35-minute daily commute as I discovered more podcasts, but it wasn't until I thought about it that I realized I hadn't listened to the radio in the car in about two months.
Worse yet, I didn't miss it. Satellite radio never had me as a listener, but now it seems terrestrial radio doesn't either….