Something that the radio industry trumpets as its savior is significantly absent from John Amos' essay. Do you know what it is?John Amos, in his essay "Radio Nowhere" talked about the changing (for the worse) face of radio from a listener's perspective.
The subject was commerical radio, but he mentioned many other listening alternatives. Amos talks about:
National Public Radio
He talks a lot about content, and about the role local radio played in his life. But there's something missing from Amos' essay.
Have you figured it out?
There's no mention about the importance of sound fidelity, and no mention of HD Radio.
The listener is more concerned about the quality of the content than the amount of static in the signal.
According to the HD Radio Alliance,
It’s the most significant advancement in radio broadcasting since the introduction of FM stereo more than 50 years ago. HD Radio technology enables AM and FM radio stations to broadcast their programs digitally – a tremendous technological leap from the analog broadcasts of the past.Yet in the cold light of day,
...some hard numbers on HD radio sales: 330,000 sold in 2007, up from 40,000 receivers in 2006.
Spin this any way you like, the reality is that these are low numbers, particularly after hundreds of millions of dollars of radio promotion provided gratis.
Indeed, by this time next year, there will be more HD radios in the U.S. than Ham Radios.
One day the radio industry will awaken to realize that inventing a new channel of distribution in a sea of already popular distribution channels is no pathway to the future.
Particularly not if the consumer has already spoken. - Mark Ramsey
And in John Amos' case, the consumer has spoken -- by not speaking about it at all.- Ralph